Jenny Berggren
Michigan-based documentary-style visual artist
With 10+ years of self-employment in the photo + video industry, Jenny supports the development of visuals for communication purposes. Her work is rooted intentionality, driven by a love for story-crafting, relationship to the people who make creative work come together, and the power of media to connect.
She namely partners with businesses and organizations to craft video stories + photography. Alongside these pursuits, Jenny supports freelance creatives in growing their careers and small business owners learning to craft their own visuals.
Her artistic mediums include film photography, creative non-fiction writing, sketching, and painting with watercolor. All with a non-fiction lens and grounded in present experiences.
She’s a video director, photographer, visual communicator, and the owner + founder of her own grassroots-grown company, Wondergold Pictures.
Let tell you about my business…
My boutique video + photo company is a grassroots effort. In 2023, I launched Wondergold Pictures to better serve the businesses and organizations that I support.
Located in Mid-Michigan, serving the Midwest and beyond, we're the down-to-earth creatives and communicators you've been looking for.
Video and photo creation doesn't have to be so daunting. I bring on a team of freelance creatives and technicians and align their expertise to each project.
Wondergold Pictures offers a more accessible production process and a team with big, Midwest hearts. You deserve stunning, comprehensive, and intentional photo and video content that your audience can connect with.
directing. with care.
Overseeing small-scale, commercial-quality video creation with intentionality, Jenny offers photo and video production and direction with care through Wondergold Pictures. If you’re looking for a for-hire director, please reach out. Your team, interviewees, and talent will be met with someone who respects the humans involved, both in front and behind the camera.
I’m a storyteller with a background of over 15 years as a video editor, many years behind a camera, and now, directing and producing with my own clients—your team will get a thought-partner who understands the nuances of video production.
Documentary projects I’ve worked on include on sensitive topics like human trafficking, sexual assault, substance-use and harm reduction, and gun control. I have taken risk-assessment trainings, am CPR and first-aid certified, and have a trauma-informed approaches. I’ve also worked in sports media, live production settings, commercial production, and events.
In my teachings, I ensure we discuss media ethics to other creators. I will approach your story and the humans involved with intentionality. Already filmed your project? I’m open for story-consulting as well.
Don’t hesitate to reach out to see if we’re a good fit.
documentary director
story-driven
relatable asf
